Paid social advertising for plastic surgeons. Ads that book consultations.
Our paid social advertising for plastic surgeons puts your practice in front of nearby patients on Facebook, Instagram, and TikTok, then follows every lead through to a booked consult.
Social ad platforms we manage
How paid social ads turn scrolling into plastic surgery consultations
Most agencies stop at the click. We run the whole path from ad to booked consult, because that’s where most leads get lost.
Ads that stop the scroll
Surgeon videos, patient stories, and offers built for each procedure, tested in several versions at once.
Lead forms that qualify
Instant forms and landing pages that ask about procedure, timing, and budget, so your team calls the right people first.
Follow-up within minutes
Leads go straight to your CRM with an automatic text and email, plus a call alert for your coordinator.
Booked consultation
We track which ads produced consults and surgeries, then move budget toward them every week.
Facebook & Instagram ads management for plastic surgeons
Strategy, creative, and follow-up handled by a team that only runs ads for plastic surgeons and med spas.
Procedure-level strategy
Ad creative & video
Policy-safe messaging
Lead forms & landing pages
CRM sync & instant follow-up
Retargeting
Conversion tracking
Weekly optimization
Plastic surgery ad reporting by cost per consultation
Clicks and likes don’t pay for anything. Each report shows leads, booked consults, and cost per consult for every procedure and campaign, so you know exactly what your ad spend returns.
Launching your plastic surgery social media ads, step by step
Audit & strategy
We review past ads, tracking, and follow-up, then pick the procedures and budgets to start with.
Creative & build
Ad scripts, videos, lead forms, landing pages, and CRM follow-up, all set up and tested.
Launch
Campaigns go live with several ad versions per procedure so we learn fast.
Optimize & scale
Weekly changes, new creative monthly, and more budget behind what books consults.
Paid social works best with a site that converts. Pair it with plastic surgery SEO, local SEO, and AI SEO to capture patients who search after seeing your ads.
Paid social results for plastic surgery practices
What changed when one practice switched from boosted posts to consult-focused campaigns.
Plastic surgery practice · Southern California
From boosted posts to a measurable consultation pipeline. This scenario models procedure-specific campaigns, qualifying lead forms, and immediate follow-up growing monthly booked consultations from 24 to 55 while reducing cost per consultation from $315 to $189.
Paid social advertising for plastic surgeons: FAQs
Yes, when they’re built for consultations rather than clicks. Facebook and Instagram let you reach people in your area who are interested in aesthetic procedures, and lead forms make it easy for them to raise their hand. The results depend on creative, offer, and how fast your team follows up.
Most practices start with a test budget for one or two procedures, then scale what books consultations. The right number depends on your market, procedure prices, and how many consults your team can handle. We recommend a starting budget during your free audit.
It varies widely by procedure and city. A cheap lead that never books is worth less than a pricier one that does, so we set targets and report on cost per consultation, not just cost per lead.
Meta restricts before-and-after imagery and body-focused claims for cosmetic procedures, and limits cosmetic surgery ads to adults. We build creative that stays within policy, such as surgeon videos, patient stories, and education, and keep results galleries on your website.
It depends on the procedure and patient. Instagram and Facebook usually drive the most consultations for most practices. TikTok can work well for younger audiences and non-surgical treatments. We test both and move budget to what books.
Most campaigns produce leads in the first week or two after launch. It usually takes four to eight weeks of testing creative and audiences to bring cost per consultation down to a steady level.
Get a free paid social ad audit for your practice
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