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Paid social advertising for plastic surgeons. Ads that book consultations.

Our paid social advertising for plastic surgeons puts your practice in front of nearby patients on Facebook, Instagram, and TikTok, then follows every lead through to a booked consult.

YP
Your Practice
Sponsored
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Illustrative breast augmentation ad concept
Breast augmentation consults
Book now
yourpractice Meet Dr. Smith and see how a consultation works. Explore your options in a private consultation.Illustrative demo · AI-generated imagery and example activity
New consult request ·
Consults this month
38

Social ad platforms we manage

FacebookInstagramTikTokYouTube
How it works

How paid social ads turn scrolling into plastic surgery consultations

Most agencies stop at the click. We run the whole path from ad to booked consult, because that’s where most leads get lost.

01

Ads that stop the scroll

Surgeon videos, patient stories, and offers built for each procedure, tested in several versions at once.

02

Lead forms that qualify

Instant forms and landing pages that ask about procedure, timing, and budget, so your team calls the right people first.

03

Follow-up within minutes

Leads go straight to your CRM with an automatic text and email, plus a call alert for your coordinator.

04

Booked consultation

We track which ads produced consults and surgeries, then move budget toward them every week.

What’s included

Facebook & Instagram ads management for plastic surgeons

Strategy, creative, and follow-up handled by a team that only runs ads for plastic surgeons and med spas.

✓

Procedure-level strategy

Budgets and offers set for each procedure you want to grow.
✓

Ad creative & video

Scripts, editing, and fresh variations every month.
✓

Policy-safe messaging

Built to Meta’s cosmetic procedure rules to avoid rejections.
✓

Lead forms & landing pages

Qualifying questions that filter out tire-kickers.
✓

CRM sync & instant follow-up

Auto text, email, and alerts the moment a lead comes in.
✓

Retargeting

Stay in front of website visitors and past leads.
✓

Conversion tracking

Pixel and Conversions API set up so results are measured.
✓

Weekly optimization

Budget moved to the ads that book, not the ones that click.
Reporting

Plastic surgery ad reporting by cost per consultation

Clicks and likes don’t pay for anything. Each report shows leads, booked consults, and cost per consult for every procedure and campaign, so you know exactly what your ad spend returns.

Last 30 days
Your Practice · Paid social
Sample report
CampaignLeadsConsults$/Consult
Breast augmentation · IG video6421$149 / consultation
Mommy makeover · FB lead form4814$179 / consultation
Rhinoplasty · TikTok379$249 / consultation
Retargeting · all procedures2211$229 / consultation
Booked consults
55
Lead → consult rate
32%
Process & timeline

Launching your plastic surgery social media ads, step by step

Week 1

Audit & strategy

We review past ads, tracking, and follow-up, then pick the procedures and budgets to start with.

Weeks 2–3

Creative & build

Ad scripts, videos, lead forms, landing pages, and CRM follow-up, all set up and tested.

Week 4

Launch

Campaigns go live with several ad versions per procedure so we learn fast.

Ongoing

Optimize & scale

Weekly changes, new creative monthly, and more budget behind what books consults.

Paid social works best with a site that converts. Pair it with plastic surgery SEO, local SEO, and AI SEO to capture patients who search after seeing your ads.

Results

Paid social results for plastic surgery practices

What changed when one practice switched from boosted posts to consult-focused campaigns.

Illustrative campaign scenario

Plastic surgery practice · Southern California

From boosted posts to a measurable consultation pipeline. This scenario models procedure-specific campaigns, qualifying lead forms, and immediate follow-up growing monthly booked consultations from 24 to 55 while reducing cost per consultation from $315 to $189.

55
Booked consults per month
Up from 24 per month
−40%
Cost per consultation
From $315 to $189
4.8×
Return on ad spend
Attributed collected revenue
FAQ

Paid social advertising for plastic surgeons: FAQs

Yes, when they’re built for consultations rather than clicks. Facebook and Instagram let you reach people in your area who are interested in aesthetic procedures, and lead forms make it easy for them to raise their hand. The results depend on creative, offer, and how fast your team follows up.

Most practices start with a test budget for one or two procedures, then scale what books consultations. The right number depends on your market, procedure prices, and how many consults your team can handle. We recommend a starting budget during your free audit.

It varies widely by procedure and city. A cheap lead that never books is worth less than a pricier one that does, so we set targets and report on cost per consultation, not just cost per lead.

Meta restricts before-and-after imagery and body-focused claims for cosmetic procedures, and limits cosmetic surgery ads to adults. We build creative that stays within policy, such as surgeon videos, patient stories, and education, and keep results galleries on your website.

It depends on the procedure and patient. Instagram and Facebook usually drive the most consultations for most practices. TikTok can work well for younger audiences and non-surgical treatments. We test both and move budget to what books.

Most campaigns produce leads in the first week or two after launch. It usually takes four to eight weeks of testing creative and audiences to bring cost per consultation down to a steady level.

Free, no obligation

Get a free paid social ad audit for your practice

✓Where your current ad spend is leaking
✓What competitors in your area are running
✓A starting budget and plan by procedure
Prefer to talk? (949) 991-1050

Get in touch

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