What a Plastic Surgeon SEO Company Should Actually Do (Month by Month)

Your plastic surgeon SEO company should build sequentially: Month 1 fixes technical issues and conducts keyword research for high-intent searches. Month 2 optimizes procedure pages and content architecture. Month 3 masters local SEO and Google Business Profile with before-after photos. Month 4 launches educational blogs targeting $15,000+ procedure searches. Month 5 acquires strategic backlinks from medical journals. Month 6 analyzes performance data to refine strategies. This systematic approach addresses the 90-day reality of medical search rankings—and there’s a specific reason why each phase must happen in this exact sequence.

Month 1: Foundation Audit, Keyword Research, and Technical SEO Fixes

When your plastic surgery practice invests in SEO, the first month establishes the foundation that’ll determine your entire campaign’s success.

Your SEO company should conduct a thorough website audit to identify technical issues affecting your search rankings—site speed, mobile responsiveness, and crawl errors. They’ll perform keyword research using tools like Google Keyword Planner and SEMrush, targeting high-intent searches like “rhinoplasty [your city]” or “breast augmentation near me.”

Your on-page elements—titles, meta descriptions, headers—get optimized with these keywords. Technical fixes follow: image optimization, improved site architecture, and schema markup implementation.

Finally, they’ll establish consistent NAP (Name, Address, Phone Number) across all online listings, strengthening your local SEO presence. This groundwork directly impacts whether potential patients find your practice when searching for procedures you offer.

Month 2: On-Page Optimization and Content Architecture Setup

As your SEO company moves into month two, they’ll systematically restructure your website’s content architecture to maximize procedure-specific rankings.

The focus shifts to implementing proven on page strategies that convert searchers into consultations.

Your SEO team will execute:

1. Dedicated procedure pages – Each treatment receives its own optimized landing page with targeted meta tags, high-volume keywords, and schema markup that generates rich snippets in search results.
2. Strategic content hierarchy – Intuitive navigation architecture that guides both patients and search engine crawlers through your services logically.
3. Multimedia integration – Professional before-after galleries and procedure videos that increase engagement metrics and time-on-site.
4. Click-worthy meta descriptions – Compelling snippets featuring long-tail keywords that dramatically improve your click-through rates from search listings.

This month establishes the foundation for sustainable organic growth.

Month 3: Local SEO Implementation and Google Business Profile Mastery

While national visibility builds your brand recognition, 73% of plastic surgery patients select practices within a 15-mile radius of their location—making local SEO your highest-ROI investment in month three.

Your Google Profile Optimization begins with verifying NAP consistency across all directories, then layering high-quality before-and-after photos that convert browsers into consultations.

Implement a systematic review generation process targeting satisfied patients—practices with 50+ reviews rank 47% higher in local pack results.

Your Local Citation Strategies should prioritize healthcare-specific directories like Healthgrades and RealSelf alongside general platforms.

Use geographic modifiers throughout your metadata and service pages, aligning content with how patients actually search: “rhinoplasty surgeon [city name]” outperforms generic terms by 312% in conversion rates.

Month 4: Content Production Begins—Educational Blogs and Procedure Pages

Because search engines reward websites publishing consistent, high-value content, month four transforms your practice from passive directory listing to authoritative educational resource.

Your SEO company implements a robust content strategy focusing on educational blogs and thorough procedure pages that drive organic traffic through precise keyword targeting.

Month 4 content production delivers:

1. Educational blogs targeting high-intent searches like “breast augmentation recovery tips” that answer questions your patients actively search for.
2. Detailed procedure pages establishing authority with benefits, risks, and before-and-after photos that convert visitors into consultations.
3. Strategic blog topics optimized for SEO benefits that improve rankings while reducing bounce rates through valuable information.
4. Patient testimonials and success stories that boost credibility and patient engagement, making prospective patients feel confident choosing your practice.

Month 5: Authority Building Through Strategic Link Acquisition

By month five, your plastic surgery practice shifts from content creation to systematic authority building, where strategic link acquisition transforms your domain’s credibility in Google’s algorithm. Your SEO company implements targeted backlink strategies across three critical channels:

Link Source	Authority Impact	Acquisition Method
Medical Journals	High domain authority	Guest posting expertise articles
Health Directories	Industry-specific trust	Strategic directory submissions
Local Business Partners	Geographic relevance	Authority partnerships development

You’ll monitor backlink quality through Ahrefs or SEMrush, tracking metrics that directly impact rankings. These authority partnerships with reputable websites, industry influencers, and local organizations generate reciprocal linking opportunities. Each high-quality backlink bolsters your domain authority while promoteing patient trust. This systematic approach delivers measurable SEO performance improvements, increasing consultation inquiries through improved visibility and credibility.

Month 6 and Beyond: Performance Analysis, Reporting, and Continuous Refinement

As your plastic surgery practice enters month six, your SEO company shifts from implementation to systematic performance optimization, where data analysis drives every strategic decision.

Your agency should deliver thorough monthly reports tracking:

1. Organic Traffic Growth – Real numbers showing how many potential patients find your practice through search, with performance metrics revealing which procedures attract the most qualified leads.
2. Keyword Rankings – Precise tracking of where you rank for high-value terms like “rhinoplasty [your city]” or “breast augmentation specialist,” with competitor analysis showing how you stack against rival practices.
3. Conversion Rates – Hard data on consultation requests, phone calls, and form submissions generated through organic search.
4. Local SEO Performance – Google My Business insights, review velocity, and citation accuracy maintaining your visibility in location-based searches.